Impactful Startups V.011

  • 91% of plastic never makes it to a recycling bin. Most bottles end up in landfills and oceans.
  • Plastic doesn’t get recycled, it gets downcycled into lower quality materials.
  • By 2050, there will be more plastic than fish in the ocean by weight.
  • Over 267 marine species have been impacted by ocean plastic pollution. This includes whales, turtles, and most seabirds.
  • Plastic never goes away. It breaks down into smaller and smaller pieces that get ingested by marine animals.
  • Plastic pieces make their way up the food chain and onto your plate.
  • Empty aluminum beverage containers are recycled more than twice as often as their plastic, glass, and carton counterparts.
  • Open Water uses an average of 73% post-consumer aluminum in every bottle and can. Other packaging materials (including some aluminum options) don’t fare so well on this front.
  • Aluminum recycling is a true closed loop. That means that the material from one bottle can go right back into making another identical bottle, which doesn’t happen with plastic and cartons.
  • Open Water is the 1st and only certified Climate Neutral bottled water brand. We offset all of the emissions created not only by our packaging, but by our company operations as a whole.
  • To date they’ve raised a $340k Seed Round from CircleUp (CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands.)




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Ian Bambrick

Ian Bambrick

Scratchpad for investment concepts seed — alternatives

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